A new destination for abayas is taking shape. For brands & distributors ↗
ABAYASTORE

THE ABAYA JOURNAL · UAE

A tradition.
A statement.
Your abaya.

Rooted in heritage. Reimagined every day. Discover the garment that brings modesty, identity and personal style together.

Explore the world of abayas

Our store is coming. The story starts here.

Editorial portrait of a woman wearing a flowing black abaya and shayla in a sunlit architectural setting
THE ABAYA, IN EVERYDAY EXPRESSION 01 / THE JOURNAL

A BEAUTIFULLY SIMPLE BEGINNING

What is an abaya?

An abaya is a long, loose outer garment worn over clothing. For many women in the Gulf, it is part of everyday life, and a deeply personal way to dress.

Often associated with a flowing black silhouette, the abaya also appears in different colours, cuts and finishes. It is distinct from the shayla, a scarf worn over the hair, and from a niqab, a face covering. These garments serve different purposes and are not interchangeable terms.

01 / FIND YOUR SILHOUETTE

One garment.
Many expressions.

A guide to familiar abaya styles. Names vary by designer, and a single piece can belong to more than one category.

01

Classic closed

A continuous front creates a clean, flowing line. A versatile starting point for an everyday wardrobe, with ease of movement shaped by the cut.

Simple · understated
02

Open-front

Worn as an outer layer, with an open front or discreet fastenings. Pair it with a dress or coordinated separates and check coverage when moving.

Layered · adaptable
03

Butterfly / farasha

A generous cut with wide sleeves and fluid draping, named for its wing-like shape. The volume makes fabric weight especially important.

Fluid · voluminous
04

Head abaya

A style draped from the head rather than resting only on the shoulders. Its fall and construction give it a distinct silhouette; regional names can differ.

Draped · traditional
05

Tailored & contemporary

Defined seams, cuffs or lapels bring a structured interpretation. Often described as blazer or kimono-inspired styles, depending on the designer’s cut.

Structured · modern
06

Embellished & occasion

Embroidery, beadwork or decorative trims add detail for gatherings and celebrations. These are finishes rather than one specific silhouette.

Detailed · expressive

02 / HERITAGE, STILL EVOLVING

The story is
still being worn.

The abaya’s history is best understood through the people, places and garments that shaped it, rather than a single origin story.

A tradition of outer dress

Loose outer garments form part of the region’s dress heritage. In Qatar Museums’ account of women’s wardrobes, the abaya was worn when leaving the house, alongside a wider wardrobe of everyday and festive clothing. It was one part of women’s lives, not their entire wardrobe.

Read the account from Qatar Museums ↗

A place in Emirati identity

Abu Dhabi’s Department of Culture and Tourism describes the flowing black abaya as part of Emirati women’s national dress. Its cultural meaning sits alongside modesty, family traditions and the individual choices of the women who wear it.

Explore Emirati culture & traditions (PDF) ↗

A living design language

Contemporary designers work with colour, tailoring, textiles and decorative detail to give the abaya new expressions. Heritage and experimentation can exist in the same piece. The result is a garment that continues to change with its wearers.

03 / MORE THAN A SILHOUETTE

Why the abaya
matters in the Gulf.

Across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman, dress traditions are diverse. The abaya is important to many women, but it does not represent every woman or every occasion.

Modesty

Its loose shape and coverage support the way many women choose to practise modest dress. The meaning of modesty is personal, and can be informed by faith, family and community.

Belonging

For some wearers, the abaya connects everyday life with cultural identity and family heritage. The familiar silhouette can carry memories as well as a sense of place.

Everyday versatility

An outer layer can work over different outfits for work, visits and daily errands. Comfort depends on the fabric, lining, fit and conditions, not simply on the garment’s name.

Individual expression

A sleeve, a subtle stitch, a shade or a particular drape can make a piece feel personal. Women and designers give the abaya meaning through how they create and wear it.

A NOTE FOR YOUR FUTURE WARDROBE

Choose the feeling.
Check the details.

Start with fabric and opacity

Check fibre composition, weight and lining. Crepe describes a texture rather than one fibre; fabrics sold under similar names can feel very different. Hold the material against light and consider whether it needs another layer.

Look beyond the size label

Compare the designer’s measurements with a garment you already wear. Check shoulder width, sleeve length and overall length, allowing for your usual footwear. Make sure you can sit, reach and walk comfortably.

Match the piece to your day

For frequent wear, consider easy movement and practical care. For special occasions, check the weight and placement of embellishments. Always follow the garment’s care label, especially for delicate trims.

COMING SOON · ABAYASTORE.AE

A shared passion.
A new destination.

We’re preparing an online abaya store and onboarding brands and distributors ahead of launch. If you create or supply abayas, we’d love to hear about your collection.

Become a launch partner

In your email, introduce your brand, where you operate and a link to your catalogue.

GOOD TO KNOW

A few common questions.

Are abayas always black?

No. Black is a familiar and culturally significant choice in parts of the Gulf, but contemporary abayas also come in other colours. Colour alone does not define an abaya.

Is an abaya the same as a hijab?

No. An abaya is an outer garment for the body. Hijab can refer to modesty more broadly and is also commonly used to describe a headscarf. A shayla is a particular scarf style often worn with an abaya in the Gulf.

Can I shop on Abaya Store now?

Not yet. We’re onboarding brands and distributors before opening the store. In the meantime, this journal is here to help you explore abaya styles and heritage. Business enquiries are welcome at [email protected].